Liquido has a very strong opinion about exploitation of labourers. Everybody deserves fair reward for their time and effort when working for a company. At Liquido we also feel very strongly about honest production. Why relocate your production to an other country, just because it may be cheaper to do so? Especially when the unimployment rate is very high in your own country already.
Therefor all the fases of production: design, manufacturing, distribution, it is all done locally in Brazil. To support the local people and the local economy. All the people working at Liquido worldwide receive fair payment for their labour. There is an absolute no-sweatshop-policy maintained throughout the entire organisation.
Sweatshop (or sweat factory) is a pejorative term for a workplace that has harsh/poor (socially unacceptable) working conditions. The work may be difficult, dangerous or underpaid. Workers in sweatshops may work long hours with low pay, regardless of laws mandating overtime pay or a minimum wage; child labor laws may also be violated. (wikipedia)
For Liquido Fashion this has been a very important reason to sell this Liquido in The Netherlands and Belgium: knowing that we are selling ‘honest’ products. In this day and age it is so important to know where your products are coming from. To know you can trust the label that has been sown into your garment. To know that the people who have contributed to the design, manufacturing or distribution of your garment actually like their job and like working for the company. To know that they have been fairly compensated for their contribution to the endproduct.
We all know that this comes with a price. We know there are a lot of cheaper options when it comes to active wear, but we believe ‘honest’ products are definitely worth their price, don’t you?
Liquido, December 2015